Our Team





Mika Newton

Mika is the CEO of xCures, a health technology company that has created an AI-enabled, precision oncology platform. Mika has more than 20 years of commercial strategy and leadership experience in life sciences, with a focus on novel technologies. Over the last ten years, Mika has concentrated on evidence-based medicine and tools to transform healthcare and clinical development.

Before joining xCures he was the Chief Commercial Officer of Doctor Evidence, LLC. Before Doctor Evidence he was the General Manager of Clinical Development Services at diaDexus, SVP of Client and Market Development at Evidera, VP of Sales and Marketing at Archimedes, and held sales management and sales operations roles at Quintiles, Invitrogen and Tripos.


Dr. Laura Purdy

Laura Purdy, MD is a physician, consultant, and telehealth innovator. Driven by over a decade of first-hand experience, Dr. Purdy is a progressive leader to both patients and physicians across America.

Fueled by a passion and drive to help as many people as she can, Dr. Laura Purdy uses her role as a C-Suite executive to carry out a vision of establishing the most advanced telehealth systems.

Using the best that technology has to offer, Dr. Laura Purdy’s mission is to help medical professionals and founders launch their digital healthcare businesses so that together, we can make healthcare more accessible to all.


Jeff Smokler

Jeff leads teams across communications disciplines, including marketing, public relations, and corporate and public affairs. He has been a speechwriter to CEOs, a leader of global public affairs initiatives for Fortune 50 companies, and a change-maker for marketing agencies looking to stand out in a crowded competitive landscape.

With a history of working both agency and client side, Jeff appreciates the unique partnerships and shared accountabilities required for success. He is currently the Chief Brand Officer at Gravie.


Tracey Rockney

Tracey is a respected regulatory leader with more than 20 years of experience in the pharmaceutical industry. Tracy is the Co-Founder and Managing Partner of OneSource Regulatory, a regulatory consulting and technology company specializing in regulatory strategy, advertising and promotion, and drug product labeling.

She is also the Regulatory Officer in Residency at Doctor Evidence, a software company committed to advancing knowledge acceleration through the use of its advanced DOC—Digital Outcome Conversion—integrated software platform in Evidence-Based Medicine (EBM) decision making.