Chief Executive Officer


Dr. Adam Goodcoff is an Emergency Medicine physician and healthcare educator with more than 2 Million followers across social media. Dr. Adam strongly believes in healthcare accessibility and patient education. Rising to popularity during the 2019 pandemic, with limited in person connections, he has become a respected healthcare content creator and has been featured in the Becker’s Hospital Review Top 8 doctors to follow on social media and Medical Marketing & Media’s Top 10 Doctors on social media. He is an Emergency Medicine Physician and is passionate about improving peoples’ lives as well as helping clinicians provide clear, accessible patient education.

In 2022, he was invited by the White House as a participant in the Clinical Leaders in Social Media roundtable at the Office of Public Engagement. He has since been invited to events with both the President and Vice President of the United States. Dr. Goodcoff has also previously served as the Digital Director at the Association for Healthcare Social Media.